The creative process can unfold in amazing ways – and then again, it can go strangely off the rails…
Posted in Clients, Fun, Interface Design & Prototyping, Uncategorized, Visual Design
Okay, think refrigerator magnet poetry — on steroids. I recently discovered Wordle, a nifty little application created by Jonathan Feinberg. It allows you to create your very own custom word cloud.
Okay, I admit that I didn’t wake today thinking, “Man, I really NEED a custom word cloud!” But it turns out you can make a powerful statement about your brand with one… and it only takes a minute.
Check out the Wordle I create about EatonGolden simply by plugging in the feed to our blog:
Posted in Branding, EatonGolden, Fun, Visual Design
Coming from a creative background, I am always intrigued by how creative is justified (In a gawker-slow-down-to-look-at-a-car-accident sort of way). What is the unique vision, was it informed by research and collaborative input, or is there just a supreme creative decision forcing the end result? As consumers we aren’t often privy to this expiation. Nor should we be right? Creative should speak for itself.
So when I stumbled into this creative explanation I was a little put off…and a little intrigued. The creative in me had a good laugh – how many hours had it taken someone to justify the use of the shell in thier logo? (Fibonacci Sequence!). But the consumer in me wondered why on earth I needed to have this all explained to me.
Then I found the “Haiku by You” creator. In the end they got me to “play with their brand” for a full minute…AND they got me pass it on… no, I will never seek out one of these hotels, but I will daydream about their “Spa-style shower like a magic rainforest sans yakking toucan.
Posted in Inspiring, Social Media & Emerging Technolgies, Uncategorized, Visual Design
