Category: Information Architecture

Lifetouch Senior Portraits: Ready. Set. Launch!

Posted by EatonGolden   |  Mar 16th, 2009 2:41pm

Many of us recognize the name Lifetouch as the school picture pros. But what you might not know is that their talented photographers do senior portraits, as well.

Lifetouch National School Studios partnered with EatonGolden to provide the site strategy, information architecture, design, and development of the new site.

We built a high-performance XHTML site and used the jQuery library (+ plugins including HighSlide and Accordian) for added functionality.  We brought Lifetouch’s design vision to life using advanced Adobe Flash 3D animations.

View the site: lifetouchseniorportraits.com

Posted in Development, Information Architecture, Interface Design & Prototyping

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Intuitive form design

Posted by Larisa   |  Feb 13th, 2009 2:59pm

Sometimes in our business we just need to make the best darn process we can. I know it’s not glamorous, but it’s REALLY important! And it’s quite the passion of mine.

So when I encountered this particular question on a recent survey for a major retailer I was happy to grab a screen shot so I could share another “what not to do” scenario.

LESSON: Do not expect people to do what technology should.

Survey Mistake

Posted in Examples, Information Architecture, Useful Tips, ecommerce

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Larisa wins.

Posted by Mollie   |  Jan 13th, 2009 5:31pm

One of our own, Larisa Brandt, won a scholarship from The IA Institute to attend the Interactive Session of SXSW!

Here’s a tasty morsel from her essay:

I have never had the opportunity to attend SXSW but I suspect that it is rooted in the quirky, creative art world so many of us came from. The fact that Austin is its birthplace says that we will have the opportunity to connect with creative, innovative people – and I believe that is one of our practice’s most valuable attributes.

I have always tried to be active in defining and furthering the practice. I participate and volunteer where I can, but just attending is still giving back to the community.

It’s magically inspiring to find yourself surrounded by passionate people who do what you do! I believe it is vitally important to be eye to eye with our peers on a regular basis.

Ah, so that’s why I like Larisa so much—she’s passionate about her work, she constantly seeks knowledge, and she has respect for her peers.

I would love to tell you that she’s been doing victory laps around the office all day yelling “Woot! Woot!” but I’d be lying. She’s  humbler than that. Congratulations, Larisa!

Posted in Events, Fun, Information Architecture, News, News & Announcements

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