Who is Xavier Espinosa?

Posted by John   |   Oct 9th, 2008 3:34pm

I was poking around on Linked In the other day and noticed that a new EatonGolden colleague had appeared. Curious, I clicked the link and found that Xavier Espinosa is listed as an accountant for us.

Further exploration indicated that he actually works for Eaton Ltd. in Madrid Spain.

I began to daydream about setting up a meeting in our Madrid office. Then reality set in and I realized that we must have been the default company that listed when he registered. Like most internet users, he didn’t actually read any of the instructional copy and clicked through the registration process. Since we have been working on several registration processes recently, it occurred to me that Linked In could have a usability issue here.

I registered a while ago, and have not seen the current process, so I logged out of the system and went through registration again to see what happens.  Oddly, we show up last on the list. Why did we end up in his profile?  Anyone have any theories?

At least now when a potential client asks me if we have anyone on staff who can “lead conference calls in order to resolve any occuring problems that may negatively effect our department,” I can say “absolutely… Xavier is our expert, he works out of our Madrid office.”

John’s Linked In Profile – Feel free to send me an invite if we are not already connected.

Entry Filed under: EatonGolden, Social Media & Emerging Technolgies, Usability + Research, User Experience