Who’s Visiting Your Website?

Posted by Craig   |   Oct 21st, 2008 4:16pm

Many of our clients ask for web stats, page views, or traffic reports for sites that we’ve built and host. Google Analytics is currently our tool of choice. Having used a number of analytics tools in the past (Livestats, Webtrends, etc.), I find that Google Analytics includes the same key features, with one important distinction—It’s FREE. The interface is easy to use, and our clients can begin accessing and using the stats with very little set-up or instruction. Clients can view details such as traffic sources, visitors, site usage, content, search engines, and referring sites—and best of all—the site overlay that shows the percentage of clicks on a particular link.  We always recommend establishing some key performance indicators to help measure progress toward site goals, and Google makes them easy to set up. Gone are the days of being satisfied with simply an increased number of page views.

View a demo of Google Analytics

Entry Filed under: Clients, Examples, Uncategorized, Useful Tips