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952.858.8200
7808 Creekridge Circle
Suite 315
Minneapolis, MN 55439

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We specialize in user experience consulting for business-driven websites and applications.
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Happy New Year from your friends at EatonGolden!

After a 10-day break, the EatonGolden team is excited to welcome 2012. Our project dance card for Q1 is filling up fast with projects that merge all of our areas of user experience expertise: strategy, planning, research, IA, and design. Our plans for the year also include some exciting new offerings and announcements. Stay tuned for details!

Work station

We are interactive specialists

We are a small team of experts who focus exclusively in interactive user experiences.

Learn more about who we are.

Man holding screen

We work on a variety of interfaces

We maximize the appeal and usability of websites, mobile apps, kiosks, control panels, and more. They all have jobs to do – and we make them work.

Learn more about what we do.

Usability observation room

User research is integral to our process

We believe watching users is the best way to validate designs and discover opportunities for improvement. Our on-site usability lab makes it easy and enjoyable to test early and often.

Take a tour of our usability lab.

Robot toy

Contact Us

Ready to learn more? Looking for us? You can fill out our contact form, view a map and directions to our office, or call us at 952.858.8200.

January 2012

Happy New Year from your friends at EatonGolden!

After a 10-day break, the EatonGolden team is excited to welcome 2012. Our project dance card for Q1 is filling up fast with projects that merge all of our areas of user experience expertise: strategy, planning, research, IA, and design. Our plans for the year also include some exciting new offerings and announcements. Stay tuned for details!

From our team to yours, we wish you the best year ever.

EatonGolden Staff 2012

 


December 2011

EatonGolden Design and Development Survival Kit

By Mike McClure, 12/1/11

It will come as no surprise that there is often a language barrier when communicating the technical aspects of web development to non-technical people. We see it happen all the time – when developers launch into complicated acronym-filled explanations, the marketing folks glaze over and shut down.

This communication breakdown is somewhat inevitable given our interdisciplinary approach to project development. Everybody on the team has a specialized skill set, complete with its own jargon. Since open and clear communication is such an important part of successful projects, we thought it might be helpful to try and bridge the communication gap by putting together a glossary of technical terms.

The following is a list of terms and (sometimes tongue -in -cheek) definitions you may encounter while working with us:

Read full article

 


November 2011

Community Involvement

By Emily Eaton and Katherine Block, 11/1/11

One of the great things about being a small business is that each and every staff member makes a direct impact on their co-workers and the business. We evolve as employees and as human beings because we share our passion and enthusiasm for our interests with one another. Whether it is a software program, a restaurant, or a non-profit organization, we are constantly inspired by each other.

Everyone at EG is involved in the community in some way or another. Some of us focus on the interactive community, such as Mahtab Rezai's work on the Board of Directors of the Minnesota Interactive Marketing Association (MIMA). Others contribute to the growth of our industry through mentoring and teaching, such as the college courses John Golden has taught at Minneapolis College of Art + Design (MCAD). And of course, we all have interests outside of our industry as well.

And no one has more diverse interests than Katherine Block, one of our User Experience Specialists. Katherine is passionate about many things, and her enthusiasm for everything from jewelry making to wild cats is infectious. So infectious, in fact, that she inspired us to become a sponsor of one of her primary volunteer activities: The Wildcat Sanctuary (TWS).

Read full article

 


October 2011

Interactive Standards & Guidelines

By John Golden and Annette Gustafson, 10/1/11

Ironically, the most successful user experiences are those that aren't noticed at all. These are the experiences that are so natural and intuitive that the user barely needs to think about anything other than the task they are trying to complete.

There are many elements that go into an successful "invisible" user experience, but perhaps the most important attribute is consistency. Navigation stays in the same place from page to page. A color used for links in one section isn't suddenly used for headlines in another section. "Continue" buttons don't randomly change to "next" text links. And so on.

But how do we keep everything straight? And more importantly, how will our clients maintain consistency after we complete our work and the site is in their hands? The answer is Interactive Standards & Guidelines.

Read full article

 


September 2011

The EatonGolden Toolkit: The Interactive Prototype

By Gregg Harrison, 9/1/11

There are some people who can look at architectural blueprints and envision a 3-dimensional space complete with painted walls, furniture, and window treatments. Others see a meaningless jumble of lines, shapes, and numbers.

While we don’t create architectural blueprints here at EatonGolden, we create the interactive equivalent: wireframes (black-and-white diagrams that define the structure and layout of a website) and interface design concepts (sample full-color screens in .jpg format). Wireframes are very much like blueprints and, not surprisingly, our clients have varying degrees of comfort and experience interpreting them. Interface design concepts indicate the direction of the visual design, but show only limited details of movement and interaction design.

Read full article

 


August 2011

Improving user experiences, one intern at a time: EatonGolden's UX Intern Program

By John Golden, 8/1/11

Supporting the local student community has always been important to us. Up until recently, it has been challenging for students to get real-world training in user experience (UX) in the classroom. In fact, most colleges and universities taught interactive design or web development as a technical class, or a supplement to more traditional graphic design classes. Students completing those programs may have gained a reasonable grasp of the technology (Flash and HTML), but few understood how to apply it to create an effective, business-focused website.

Times have changed. The Minneapolis College of Art and Design’s Bachelor of Science program offers classes that teach students about the creative business, along with fundamentals in project management, strategy, UX and client management. At the University of Minnesota, interactive design is part of their Graphic Design graduate program (our current intern will begin working on his Masters there in the fall). Many other schools are offering classes that focus on usability and user experience design. “Interactive Design” is now a whole lot more than simply learning how to create a small portfolio site to show your print work and resume.

Read full article

 


July 2011

A great experience: Time to Fly

By Emily Eaton, 7/1/11

As user experience consultants, it’s in our DNA to evaluate experiences. Even though our work is dedicated to online experiences, we often find ourselves assessing offline experiences with a similarly critical eye. Does the experience feel tailored to me? Is it easy for me to find/do/learn what I’m interested in? Was the experience enjoyable and valuable? These are questions we can’t help asking ourselves.

We tend to become aware of the non-ideal experiences more often than the positive ones. We notice when an experience is frustrating, inconsistent with the brand, or doesn’t meet our needs. But sometimes, we have a great experience. Not only does it meet our needs, it contributes something to our life. It enables us to discover something new about ourselves. It rewards us in unexpected ways, and changes our perception of the world. We are always looking for ways to integrate the great experiences we have into our work, into our culture, and into our deliverables.

Read full article

 


June 2011

A Decade of Usability Testing: What's changed, what's stayed the same, and what's next.

By Emily Eaton, 6/1/11

It’s been over ten years since I started a usability-focused consulting practice. Though the core usability principles persist, there have been several key changes in our approach. One thing I can say for sure – I’m always excited for what’s coming next.

Read full article

 


May 2011

Consultancy vs. Agency: What's the Difference?

By Mahtab Rezai, 5/1/11

Recently I made the decision to come back to EatonGolden after a two-year hiatus. There were a lot of factors that influenced my decision, but one of the major reasons was (finally) accepting that I am a consultant and that I am not “agency material.”

Read full article

 


April 2011

Social Media Tools: A personal case study

By Emily Eaton, 4/1/11

When we help our clients with their social media strategies, we focus on how to use the right tools, at the right time, to meet our objectives. The goal is to effectively use social media (and other interactive communications) for marketing/business purposes.

This newsletter article isn’t about that.

This article is a personal case study of how John Golden (my business partner and husband) and I used CaringBridge, Facebook, and Twitter to communicate with family and friends about the sudden and tragic loss of our son, Julian Golden.

Social media (and interactive communications tools) enabled us to communicate to a huge number of people without the pain of repeating the story over and over. And ultimately, these same tools preserve Julian’s memory and continue to build his legacy through the Children’s Cancer Research Fund in memory of Julian – valued at $18,200 as of 4/1/11.

 

Read full article


March 2011

Web Forms: 5 Keys to Success

By Tony Johnson, 3/1/11

It's 2011. We all understand that successful web-based interactions depend on good user experience by now, right? Well, not so fast…

Here at EatonGolden, we spend tons of time researching, facilitating usability tests, and trend-monitoring. One thing is clear: poorly designed user experiences are still commonplace on the web. And nowhere is this more apparent than in the design of web forms.

Let's take a closer look at why so many web forms are so bad – and what you can do to make your web forms shine.

Backend programming is needed to save the data entered into web forms and so, historically, the technical team created them – usually in a vaccuum. The overall goal for forms was purely technical: save the data.

But, just collecting data is no reason to celebrate. Web forms are a vital part of the overall user experience – in fact, a form is the part in which the user is "talking" to you. And just like in everyday interactions, being a good listener pays huge dividends.

So, how do you become a good listener? We've compiled a list of 5 things to ensure success. Once you have your form designed, the best way to know if it's working is to build a prototype – and see how it performs in a usability test.

  1. APPROPRIATE LENGTH

    Example 1: Appropriate Size
    Example 1: Appropriate Length
    Ask yourself what is the purpose of your form? A signup form, for instance, should be shorter and easier to complete than an e-commerce checkout form. If you must capture lots of information, consider making it a multiple step process – users are overwhelmed by long forms and often abandon them. Lastly, be sure to display users' progress, people are less likely to give up if they can clearly see how much work is left to complete the form.


  2. CLEAR ORGANIZATION

    Example 2: Good Organization
    Example 2: Clear Organization
    Grouping related questions can make your form easier to scan and complete, but try not to go overboard. Too many headings can be distracting.





  3. INTUITIVE DESIGN

    Example 3: Intuitive Design
    Example 3: Intuitive Design

    Proper label alignment, spacing, colors, and icon usage are all essential elements of good form design. Forms run the risk of creating visual noise and overwhelming the user. Be consistent, and try to create a straight line toward the submit button. Be very careful about using cancel or reset buttons; at the very least, be sure to de-emphasize them compared with the submit button. Depending on your priorities, you may want to align field labels right, left, or place them above the fields – check out this presentation by Luke Wroblewski for lots more on form design best practices.

  4. USER-FOCUSED RULES + HINTS

    Example 4: Effective Validation
    Example 4: User-Focused Rules
    + Hints


    Ultimately, a primary goal of your form is to collect accurate information. "Hints", used sparingly and thoughtfully, can help improve the accuracy of users' responses and enhance their experience. We recommend validating as data is entered ("inline" or "client-side" validation), rather than after the submit button is clicked. Minimize "optional" or "required" field indicators to reduce visual noise (i.e., indicate whichever has fewer fields). Learn more about best practices in validation.


  5. CONSISTENT VOICE

    Example of a well designed form
    Example 4: Consistent Voice

    From the user's perspective, your form is simply part of the overall experience of your site. Too often, we see forms that abandon the personality of the rest of the site. Remember, the user is talking and you are listening – respond back like a good listener. After all, would you say something like "Form submission complete" in everyday conversation?


Curious about a specific topic or industry? Contact us to let us know what you'd like us to write about in our future newsletters.

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February 2011

User Experience Design for Health-related Websites: 5 Do's and Don'ts

By Emily Eaton, 2/1/11

It's no secret: the Internet is a highly effective channel for health-related businesses and organizations to communicate with their key audiences. After 10 years of research with patients, physicians, and other healthcare professionals, we've seen things that work and things that really don't work when designing the User Experience (UX) of health-related websites.

Today's healthcare consumers are smarter than ever, and they tend to be confident and curious using the web to learn about their health. Ten years ago when I did usability research, the average consumer was in the early stages of learning how to find reliable information online (and learning how to judge if it was "reliable"). Today when I interview healthcare consumers, most people understand that the Internet won't replace the care of a healthcare professional – but it's a great place to start, and an effective tool for learning more about the health topics they are interested in.

Health professionals' attitudes toward the Internet are varied. Ten years ago, the physicians I interviewed for my research were often frustrated when patients did their own online research (a heart surgeon once told me, "The Internet can't tell my patients anything I couldn't tell them!"). Some of those attitudes still exist, but the majority of the newest generation of physicians recognize that the Internet can be a helpful tool for their patients, and can make doctor's jobs easier, when done right.

After many many interviews with patients, physicians, and other healthcare professionals over the years, we've identified a few key do's and don'ts:

  1. HEALTH INFORMATION FOR PATIENTS
    • DO provide detailed health information so a curious healthcare consumer can feel like he or she is really learning something new. Be sure to follow best practices in usability and web writing.
    • DON'T assume patients just want the dumbed-down version of information. These days, they can sense when content has been over-simplified. If they don't find the information they need on sites that are tailored to patients, they will seek out information targeted to professionals – which is likely to result in a less-than-ideal user experience.
  2. HEALTH INFORMATION FOR PHYSICIANS
    • DO provide detailed information, with a focus on data and efficacy. Content must follow best practices in web writing, and include visual content (charts and graphs) whenever possible. Anticipate that patients will also read information labeled "for doctors" (some patients will actually seek this out to get the "inside scoop," especially when researching a new treatment for a condition).
    • DON'T provide content for health professionals that could be perceived as "marketing." Physicians don't want to be sold to, and are easily turned off by content that seems to be promoting a new treatment or product.
  3. SOCIAL MEDIA AND COMMUNITIES
    • DO use social media tools, but use them sparingly and in conjunction with a thoughtful social media strategy. A surprising number of health-related sites have calls-to-action like, "follow us on Twitter!" and "Share this Article on Facebook!" Yet, most people who are researching their health are doing so for a personal reason, and they rarely want to advertise what they are researching. Instead, health-related sites should focus on adding value to users through community-oriented features and discussions – but there must be a way for users to browse and comment anonymously, or they are less likely to participate.
    • DON'T bombard users with social media calls-to-action that don't resonate with them. Even the most active Facebook user is probably not going to "friend" the latest medicine their doctor prescribed to them, or tweet a link to the treatment for snoring they just learned about.
  4. PAGE LAYOUT
    • DO follow best practices in page layout. When it comes to scanning pages and clicking links, people seeking healthcare information are like seekers of other types of information. They want scannable content with a clear visual hierarchy to help them navigate – bold sub-heads and bullet lists are especially helpful in creating a user-friendly page structure. Also, confirm that the pages print well, especially websites targeted to patients. If the site does its job, the patient will print out pages to show their doctor or family members.
    • DON'T use the right column for important information. Generally speaking, users ignore areas of the page that typically contain ads, such as the right column. Also, don't write health-related content pages with dead-ends. When patients are in research mode, they are more likely to read in a specific linear order than other types of users. To avoid dead-ends on content pages, seek opportunities to place links at the bottom of the body copy, such as "NEXT: Treatment Options for [Condition]."
  5. VISUAL ELEMENTS
    • DO design pages with an emphasis on informational visuals (such as anatomical illustrations), and use video and animation whenever possible. Keep in mind that patients remember just a fraction of what they are told in a doctor's office. Animation and video can go a long way in helping a patient understand a condition or treatment.
    • DON'T mix images and calls-to-action. Most people will completely overlook "ad-like" content – and it is hard to pair up a thumbnail image with a call-to-action without it looking like an ad. Also, don't fill the pages with photos of smiling "healthy" people. One or two are fine, but too much emphasis makes users suspicious.

Curious about a specific topic or industry? Contact us to let us know what you'd like us to write about in our future newsletters.

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January 2011

New year, new website!

By Emily Eaton, 1/1/11

Believe it or not, one of the hardest things for a User Experience Consulting firm to do is redesign our own website. The reasons are numerous: we are busy with client work, we have too many good ideas, our past website wasn't bad to start with, etc.

But from time to time, we recognize that we have to practice what we preach. We have to keep our site fresh. We have to make sure we're experimenting with technology, before we apply it to client projects.

So we set a goal to have a new website for the New Year. When we kicked off the project, we followed the process we take our clients through when we create a User Experience Strategy. One of the most important parts of this process was to define our ideal site, and be clear about what we wanted to accomplish:

  1. Update the visual interface: We redesigned our business cards and other offline materials in 2010. Even though the clean design of our previous website still worked with the new-and-improved EG brand, we knew it would be fun to bring more color and energy to the redesigned website.

  2. Optimize the site for search engines: Here’s where we suffered from the “Shoemaker’s Children” proverb. We have been doing great work optimizing our clients’ sites for search engines, but we realized we hadn’t been applying SEO best practices to our own site. SEO on our previous site was adequate, but not as good as the SEO of the sites we design for our clients. We wanted to fix that.

  3. Retain the strengths of the current site: One of the coolest things about our previous website was the use of animation without using Flash. We wanted to make sure that our new website was equally technically advanced – and didn’t require plug-ins.

  4. Design with mobile and devices in mind: Just like when working on our clients’ sites, we always have mobile in mind. And, since each EG staff member received an iPad as a holiday gift, we were particularly excited to design something that would be fun and interesting on a tablet. (Have you visited this site on an iPad yet? Be sure to check it out.)

As you can see, the resulting website is a colorful and informative expression of who we are and what we do. And we're always looking for feedback, so if you have any suggestions for our next redesign – or if you want us to help you with your own website – let us know.

Happy New Year, and welcome to our new website!

- Emily

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who we are

EatonGolden was founded by the husband and wife team of Emily Eaton and John Golden, both of whom have specialized in interactive communications since the mid-Nineties.

Our talented staff includes several industry pioneers, and no other firm in the Twin Cities has the same core services and the depth of experience in interactive. We bring our collective expertise and passion to every project.

EatonGolden Staff: Emily Eaton, John Golden, Mike McClure, Tony Johnson, Annette Gustafson, Zach Schloss, Gregg Harrison, Sarah Maki, Katherine Block

emily

Emily Eaton | Principal | Connect on LinkedIn

Emily Eaton has over 17 years of experience in communication design, specializing exclusively in interactive media since 1995. She is widely recognized as one of the area's leading interactive strategy and usability experts. Emily's professional experience includes user experience strategy, usability, project leadership and design direction for web sites, CD-ROMs, kiosks, intranet sites and extranet sites for many Fortune 500 companies.

john

John Golden | Principal | Connect on LinkedIn

John has been specializing in interactive media design since 1996. He is well known for his ability to transform complicated information into something that is easy to understand. At EatonGolden, John leads the Design + Development group. John and his team design and develop powerful tools and successful websites for many fortune 500 companies and large organizations.

mahtab

Mahtab Rezai | Chief Experience Officer | Connect on LinkedIn

Mahtab has spent over 17 years as a user experience designer, researcher, strategist, leader, and mentor. If you spend any time with her, you're likely to hear her say "What is the objective?" This means that you can be assured that there will be a solid understanding of your goals, a roadmap for how to achieve them, and a plan for measuring success. She has worked on user experiences for companies ranging from startups to the Fortune 50, and is currently on the Board of Directors of the Minnesota Interactive Marketing Association (MIMA).

mike

Mike McClure

Director of Design + Development | Connect on LinkedIn

Mike has more than 15 years of experience in technical development of interactive communications, including web-based technology, CD-ROM development, and video production. Mike's client experience includes American Express, Boston Scientific, Medica, Target, Thrivent Financial, UnitedHealthcare, and 3M.

tony

Tony Johnson

Senior Front-end Developer | Connect on LinkedIn

Tony has been writing clean, portable front-end code that IT departments love for more than 11 years. Tony leads EatonGolden's innovation, mobile, and quality assurance efforts. His previous track record includes four years as an independent consultant, as well as stints overseeing interactive for Greater Twin Cities United Way and The Ocean Conservancy.

annette

Annette Gustafson

Senior Interface Designer | Connect on LinkedIn

Annette is a creative professional with over 10 years of experience specializing in visual interface design. Through those years, she has created online brand experiences for clients ranging from Fortune 500 companies to small startups. Annette's design aesthetics and attention to detail can be seen through all stages of the process, from the initial conceptualization of the design to the final development.

zach

Zach Schloss

User Experience Specialist | Connect on LinkedIn

Zach graduated from Minneapolis College of Art and Design (MCAD) with a focus in user experience strategy and design. He brings a user-centered design background to the team and specializes in user experience strategy and information architecture. His client experience at EatonGolden includes Lifetouch, BI Worldwide, and a leading medical device company.

gregg

Gregg Harrison

Project Manager | Connect on LinkedIn

Gregg's philosophy on planning, developing, and implementing top quality interactive work stems from an intimate understanding of each phase of project development. At the core of his talent is a love for process. His client experience includes a major Minnesota medical device company, Best Buy, Time Magazine, Georgia-Pacific, ESPN, Lipton, Pepsi, and more.

katherine

Katherine Block

User Experience Specialist | Connect on LinkedIn

Katherine is a recent graduate of Minneapolis College of Art and Design (MCAD) where she focused on user experience strategy and interactive media. She brings versatility and enthusiasm to the EatonGolden team. She enjoys taking part in all phases of projects. Her client experience includes CaringBridge, Medica, PeopleNet, UnitedHealthcare, and many others.

what we do

We partner with clients to create successful websites and interactive communications. No matter how big or small the project, we are committed to delivering superior work – on time, and on budget.

user experience strategy

Successful user experiences don't happen by accident. Finding the common ground between user goals and business goals is the key to a site strategy that works. We determine what will bring users to your site - what they want and need. Then, we determine what you want from your users and how your website can make or save you money.

Typical deliverables include: User Experience Strategy brainstorm sessions, strategy documents, research plans, technical strategy documents, and feature roadmaps.

information architecture

A good website experience keeps users coming back, and that means good things for your business. We approach content from the outside in, not the inside out. We start from user experience strategy and content strategy to create efficient, intuitive paths to information and functions, so your users never feel lost or frustrated.

Typical deliverables include: site maps, interaction diagrams, and detailed wireframes for initial launch and future releases.

content strategy

The quality of content can greatly impact the effectiveness of a website. What does your website need to accomplish, and what information do your users want and need? Through content strategy, we ensure that your content is relevant and compelling, while meeting both user and business objectives.

Typical deliverables include: content audits/inventory, content matrixes, communication strategies, and other content planning documents.

usability testing + research

Take the virtual tour of our u-lab!

The more you know about your users, the better. Our in-house usability lab is high-tech, yet cost effective, and our usability experts are industry pioneers with over 14 years of experience in usability research and implementation. Our recommendations are actionable and work well with existing brands and designs.

Typical deliverables include: in-person + online usability testing, heuristic usability evaluations, competitive + benchmark analysis, phone interviews, and focus groups with target users.

visual interface design

When design is done right, it plays a vital role in usability. With designs that are attractive, intuitive, and loved by users, we determine how the pages will look and come to life in a web browser. Our design team finds the sweet spot between brand appropriateness, visual appeal, and usability.

Typical deliverables include: visual interface design development, interface design specifications, CMS-ready templates, and standards + guidelines documentation.

design prototyping

Determining how the pages will behave is an important part of user experience design. Our design process includes developing prototypes that simulate the intended technical environment. This allows our clients to see how the pages will work, and we can validate the user experience or make any needed improvements before technical development begins.

Typical deliverables include: functional HTML prototypes, functional feature comparisons, and clickable wireframe prototypes.

technical development

User experience design relies on the right technical solution. We bring user experience designs to life with technical solutions that are elegant, portable, and technology-neutral. Our technical team is well versed in the latest front-end techniques and has experience with most major content management systems. If there's no existing CMS, we help select and implement a system that works best for our client's goals.

Typical deliverables include: standards-based templates (semantic + well-documented), all production + source files, production manuals and specifications, custom content management system integration, and training.

how we do it

Every project is led by either "Eaton" or "Golden."

Emily and John take a hands-on approach to project leadership and deliverables. Every deliverable is the product of collaboration by Emily or John with their talented staff. That means every project gets an "A" team – there is no "B" team.


Small is the new big.

We believe that small project teams are more successful. Many large agency roles just add billable hours and cause confusion. Our small teams are efficient and agile. And our clients always have direct communication with the professionals doing the work.


Interactive is all we do.

We live and breathe interactive communications. You will benefit from working with a small team of experts who are specialized and passionate about their work. This is what we love to do.


We have the tools and environment to do it right.

We have our own state-of-the-art usability lab. With comfy couches, candy, and a gorgeous view, our in-house u-lab makes user research truly enjoyable.

Take the virtual tour of our u-lab!


We are partner-neutral.

We don't push any specific technical platform, tool, or partner. We don't own or get commission from any external service providers. Instead, we help our clients find the best tools and partners for their specific needs.

our clients

Client logo Client logo Client logo Client logo

Our Clients logos


Those that can't be named

We often work on confidential projects that don't allow us to reveal our clients' names.

These clients include:

  • One of the world's largest food companies
  • One of the leading medical device companies
  • One of the largest financial institutions in the state
  • Several successful insurance companies

Directions to EatonGolden

  • Take 494 to the E. Bush Lake Road exit
  • Go Right on E. Bush Lake Road to 78th Street (the first stoplight)
  • Turn Left onto 78th Street and go approx. 2/3 of a mile
  • Watch for Creekridge Circle on your left (there is a left turn lane)
  • Turn left onto Creekridge Circle, then veer to the right to get to:

    7808 Creekridge Circle, Suite 315
    Minneapolis, MN 55439

Need specific directions from your location?

Get driving directions to this address from Google Maps.

Map to EatonGolden

Usability lab observation room
NEXT: Enough screens for all

Secret observation room

Our observation room comfortably seats six people at the counter and four in the lounge. You can observe participants in focus groups and usability studies while still keeping tabs on what the weather is like outside.

Contact us to learn more about our usability lab and consulting services.

Usability lab map
Usability lab observation room
NEXT: One-way glass

Enough screens for all

You can observe both the participant and the computer screen, picture-in-picture, using the monitors provided — or you can stay in touch with what’s going on back at your office using our complimentary high-speed Internet connection.

Contact us to learn more about our usability lab and consulting services.

Usability lab map
Usability lab observation room
NEXT: A spacious space

One-way glass

We've had years of experience feeling trapped in dark rooms, observing user research. We got sick of it. With our beautiful view, you won’t feel like you’ve been in a bat cave all day.

Contact us to learn more about our usability lab and consulting services.

Usability lab map
Usability lab observation room
NEXT: Comfy couch #1

A spacious space

There’s also plenty of room for getting up and stretching your legs while keeping tabs on the action. Admit it, not EVERY session you’ve observed is the most fascinating thing you’ve ever seen. Plus, moving around staves off the after-lunch sleepies.

Contact us to learn more about our usability lab and consulting services.

Usability lab map
Comfy couch
NEXT: Candy!

Comfy couch #1

If you don't feel like being near the action at the counter, you can sit on a comfy couch and watch it all on a big, flat-screen TV.

Contact us to learn more about our usability lab and consulting services.

Usability lab map
Usability lab candy
NEXT: Lovely trees

Candy!

In the long-standing tradition of research and sugar, our lab comes equipped with options for every taste bud and sweet tooth. If you don’t see what you like, let us know - we take requests. Plus we bring in hot cookies and cold milk in the afternoon!

Contact us to learn more about our usability lab and consulting services.

Usability lab map
Conference room with floor to ceiling windows
NEXT: Conference room

Lovely trees

Observers won’t be the only ones with a beautiful view of the outdoors. Our conference room provides a panoramic view of willow trees, a creek, and even the occasional deer and wild turkey.

Contact us to learn more about our usability lab and consulting services.

Usability lab map
Conference room with floor to ceiling windows
NEXT: Secret observation room

Conference room

Our conference room can easily accommodate focus groups, one-on-one sessions, or small group meetings. If we can design the research instrument, we can provide the space to conduct it in!

Contact us to learn more about our usability lab and consulting services.

Usability lab map